/* ================= Reel Media Agency — The Campaign Room ================= */

:root {
  --ink: #16110F;
  --ink-soft: #2A2320;
  --cream: #F2EADC;
  --paper: #FAF5EC;
  --brick: #A32A1E;
  --brick-lit: #C8402F;
  --rust: #6E3B2A;
  --olive: #5C5D3B;
  --sage: #8AA79C;
  --growth: #2E7D51;
  --growth-lit: #7FC79B;
  --line: rgba(22, 17, 15, 0.14);
  --line-dark: rgba(242, 234, 220, 0.16);

  --serif: "Instrument Serif", "Times New Roman", serif;
  --sans: "DM Sans", -apple-system, BlinkMacSystemFont, "Segoe UI", sans-serif;
  --mono: "IBM Plex Mono", ui-monospace, monospace;

  --gutter: clamp(1.25rem, 5vw, 5.5rem);
  --maxw: 1440px;
  --ease: cubic-bezier(0.16, 1, 0.3, 1);
}

* { box-sizing: border-box; }

html { scroll-behavior: smooth; -webkit-text-size-adjust: 100%; }

body {
  margin: 0;
  background: var(--paper);
  color: var(--ink);
  font-family: var(--sans);
  font-size: 16px;
  line-height: 1.62;
  -webkit-font-smoothing: antialiased;
  overflow-x: hidden;
}

img { display: block; max-width: 100%; }
a { color: inherit; }

::selection { background: var(--brick); color: var(--paper); }

/* ---------------- Type primitives ---------------- */

.display {
  font-family: var(--serif);
  font-weight: 400;
  line-height: 0.92;
  letter-spacing: -0.02em;
  margin: 0;
}

.label {
  font-family: var(--mono);
  font-size: 0.6875rem;
  letter-spacing: 0.22em;
  text-transform: uppercase;
  font-weight: 500;
}

.lede {
  font-size: clamp(1.0625rem, 1.5vw, 1.25rem);
  line-height: 1.55;
  max-width: 44ch;
}

.rule {
  height: 1px;
  background: var(--line);
  border: 0;
  margin: 0;
}

/* ---------------- Layout ---------------- */

.wrap {
  max-width: var(--maxw);
  margin: 0 auto;
  padding-inline: var(--gutter);
}

section { position: relative; }

.section-pad { padding-block: clamp(4.5rem, 9vw, 9rem); }

/* ---------------- Nav ---------------- */

.nav {
  position: fixed;
  inset: 0 0 auto 0;
  z-index: 100;
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 1rem;
  padding: 0.9rem var(--gutter);
  background: rgba(250, 245, 236, 0);
  transition: background 0.4s var(--ease), border-color 0.4s var(--ease), padding 0.4s var(--ease);
  border-bottom: 1px solid transparent;
  mix-blend-mode: normal;
}
.nav.is-stuck {
  background: rgba(250, 245, 236, 0.92);
  backdrop-filter: blur(14px);
  border-bottom-color: var(--line);
  padding-block: 0.7rem;
}
.nav.on-dark:not(.is-stuck) { color: var(--cream); }

.nav__brand { display: flex; align-items: center; gap: 0.65rem; text-decoration: none; }
.nav__brand svg,
.nav__logo { width: auto; height: 30px; flex: none; }
.nav__brand span {
  font-family: var(--serif);
  font-size: 1.3rem;
  letter-spacing: -0.01em;
  line-height: 1;
  white-space: nowrap;
}

.nav__links { display: flex; align-items: center; gap: clamp(1rem, 2.2vw, 2.1rem); }
.nav__links a {
  font-size: 0.8125rem;
  letter-spacing: 0.04em;
  text-decoration: none;
  opacity: 0.72;
  transition: opacity 0.25s var(--ease);
}
.nav__links a:hover { opacity: 1; }

.btn {
  display: inline-flex;
  align-items: center;
  gap: 0.55rem;
  font-family: var(--mono);
  font-size: 0.6875rem;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  text-decoration: none;
  padding: 0.72rem 1.25rem;
  border: 1px solid currentColor;
  border-radius: 999px;
  transition: background 0.3s var(--ease), color 0.3s var(--ease), transform 0.3s var(--ease);
  white-space: nowrap;
}
.btn:hover { background: var(--brick); border-color: var(--brick); color: var(--paper); transform: translateY(-2px); }
.btn--solid { background: var(--brick); border-color: var(--brick); color: var(--paper); }
.btn--solid:hover { background: var(--ink); border-color: var(--ink); }

@media (max-width: 860px) { .nav__links { display: none; } }

/* ---------------- Hero ---------------- */

.hero {
  position: relative;
  min-height: 100svh;
  display: flex;
  align-items: flex-end;
  background: var(--ink);
  overflow: hidden;
}
.hero__bg {
  position: absolute;
  inset: 0;
  width: 100%;
  height: 100%;
  object-fit: cover;
  opacity: 0.5;
  filter: grayscale(0.35) contrast(1.05);
  transform: scale(1.06);
}
.hero::after {
  content: "";
  position: absolute;
  inset: 0;
  background:
    linear-gradient(180deg, rgba(22,17,15,0.72) 0%, rgba(22,17,15,0.28) 38%, rgba(22,17,15,0.94) 100%);
}
.hero__inner {
  position: relative;
  z-index: 2;
  color: var(--cream);
  width: 100%;
  padding-bottom: clamp(2.5rem, 6vw, 4.5rem);
  padding-top: 8rem;
}
.hero__eyebrow {
  display: flex;
  align-items: center;
  gap: 0.9rem;
  color: rgba(242, 234, 220, 0.7);
  margin-bottom: clamp(1.5rem, 4vw, 2.75rem);
}
.hero__eyebrow::after { content: ""; height: 1px; flex: 1; background: var(--line-dark); max-width: 220px; }

.hero h1 {
  font-size: clamp(3rem, 11.5vw, 10.5rem);
  letter-spacing: -0.035em;
}
.hero h1 em {
  font-style: italic;
  color: var(--brick-lit);
}
.hero__foot {
  display: grid;
  grid-template-columns: 1fr auto;
  gap: 2rem;
  align-items: end;
  margin-top: clamp(1.75rem, 4vw, 3rem);
  padding-top: 1.5rem;
  border-top: 1px solid var(--line-dark);
}
.hero__foot p {
  margin: 0;
  max-width: 46ch;
  color: rgba(242, 234, 220, 0.82);
  font-size: clamp(1rem, 1.35vw, 1.1875rem);
}
.hero__foot .btn { color: var(--cream); }
@media (max-width: 760px) {
  .hero__foot { grid-template-columns: 1fr; align-items: start; }
}

.scroll-hint {
  position: absolute;
  right: var(--gutter);
  bottom: clamp(9rem, 16vw, 13rem);
  z-index: 3;
  color: rgba(242, 234, 220, 0.5);
  writing-mode: vertical-rl;
  letter-spacing: 0.3em;
}
@media (max-width: 1100px) { .scroll-hint { display: none; } }

/* ---------------- Marquee ---------------- */

.marquee {
  background: var(--ink);
  color: var(--cream);
  border-top: 1px solid var(--line-dark);
  border-bottom: 1px solid var(--line-dark);
  overflow: hidden;
  padding-block: 1.15rem;
}
.marquee__track {
  display: flex;
  gap: 3.5rem;
  width: max-content;
  animation: slide 46s linear infinite;
}
.marquee__track span {
  font-family: var(--mono);
  font-size: 0.75rem;
  letter-spacing: 0.24em;
  text-transform: uppercase;
  color: rgba(242, 234, 220, 0.68);
  display: flex;
  align-items: center;
  gap: 3.5rem;
  white-space: nowrap;
}
.marquee__track span::after { content: "◆"; font-size: 0.5rem; color: var(--brick-lit); letter-spacing: 0; }
@keyframes slide { to { transform: translateX(-50%); } }
@media (prefers-reduced-motion: reduce) { .marquee__track { animation: none; } }

/* ---------------- Founder ---------------- */

.founder { background: var(--cream); }
.founder__grid {
  display: grid;
  grid-template-columns: minmax(0, 0.85fr) minmax(0, 1.15fr);
  gap: clamp(2rem, 6vw, 6rem);
  align-items: center;
}
.founder__img {
  position: relative;
}
.founder__img img {
  width: 100%;
  aspect-ratio: 4 / 5;
  object-fit: cover;
  object-position: center 22%;
}
.founder__img figcaption {
  position: absolute;
  left: 0;
  bottom: -2.1rem;
  color: var(--rust);
}
.founder h2 {
  font-size: clamp(2rem, 4.4vw, 3.75rem);
  margin-bottom: 1.75rem;
}
.founder p { max-width: 56ch; color: var(--ink-soft); }
.founder p + p { margin-top: 1.1rem; }
.founder__sig {
  margin-top: 2.25rem;
  padding-top: 1.5rem;
  border-top: 1px solid var(--line);
  display: flex;
  flex-wrap: wrap;
  gap: 0.5rem 2rem;
  align-items: baseline;
}
.founder__sig strong { font-family: var(--serif); font-weight: 400; font-size: 1.5rem; }
@media (max-width: 900px) {
  .founder__grid { grid-template-columns: 1fr; }
  .founder__img figcaption { position: static; margin-top: 0.75rem; }
}

/* ---------------- Stats band ---------------- */

.band { background: var(--ink); color: var(--cream); }
.band__head { display: flex; justify-content: space-between; align-items: baseline; gap: 2rem; flex-wrap: wrap; margin-bottom: clamp(1.75rem, 3vw, 2.5rem); }
.band__head .label { white-space: nowrap; }
.band__head .label { color: var(--brick-lit); }
.band__head p { margin: 0; color: rgba(242, 234, 220, 0.62); font-size: 0.9375rem; max-width: 34ch; }

.stats {
  display: grid;
  grid-template-columns: repeat(4, minmax(0, 1fr));
  border-top: 1px solid var(--line-dark);
}
.stats > div {
  padding: clamp(1.6rem, 2.8vw, 2.25rem) clamp(1.25rem, 2.2vw, 2rem);
  border-bottom: 1px solid var(--line-dark);
  border-right: 1px solid var(--line-dark);
}
.stats > div:first-child { padding-left: 0; }
.stats > div:nth-child(4n) { border-right: 0; padding-right: 0; }
.stats dt {
  font-family: var(--serif);
  font-size: clamp(2.25rem, 4.5vw, 3.75rem);
  line-height: 1;
  letter-spacing: -0.03em;
}
.stats dd {
  margin: 0.85rem 0 0;
  font-size: 0.8125rem;
  line-height: 1.45;
  color: rgba(242, 234, 220, 0.6);
  max-width: 22ch;
}
@media (max-width: 900px) {
  .stats { grid-template-columns: repeat(2, minmax(0, 1fr)); }
  .stats > div:nth-child(4n) { border-right: 1px solid var(--line-dark); padding-right: 1.5rem; }
  .stats > div:nth-child(2n) { border-right: 0; padding-right: 0; }
  .stats > div:nth-child(2n + 1) { padding-left: 0; }
}
@media (max-width: 520px) {
  .stats { grid-template-columns: 1fr; }
  .stats > div { border-right: 0 !important; padding-inline: 0 !important; }
}

/* ---------------- Section heads ---------------- */

.sec-head {
  display: grid;
  grid-template-columns: minmax(0, 0.4fr) minmax(0, 1fr);
  gap: clamp(1.5rem, 4vw, 4rem);
  align-items: start;
  padding-bottom: clamp(2.5rem, 5vw, 4rem);
}
.sec-head .label { color: var(--brick); padding-top: 0.75rem; }
.sec-head h2 {
  font-size: clamp(2rem, 5vw, 4.25rem);
  max-width: 18ch;
}
.sec-head p { margin: 1.5rem 0 0; max-width: 52ch; color: var(--ink-soft); }
@media (max-width: 800px) { .sec-head { grid-template-columns: 1fr; } .sec-head .label { padding-top: 0; } }

/* ---------------- Services ---------------- */

.services { border-top: 1px solid var(--line); }
.svc {
  display: grid;
  grid-template-columns: 4.5rem minmax(0, 0.9fr) minmax(0, 1.3fr);
  gap: clamp(1rem, 3vw, 3rem);
  padding-block: clamp(1.75rem, 3.2vw, 2.75rem);
  border-bottom: 1px solid var(--line);
  align-items: start;
  transition: background 0.4s var(--ease), padding-inline 0.4s var(--ease);
}
.svc:hover { background: var(--cream); }
.svc__num { font-family: var(--mono); font-size: 0.6875rem; letter-spacing: 0.12em; color: var(--brick); padding-top: 0.55rem; }
.svc h3 { font-family: var(--serif); font-weight: 400; font-size: clamp(1.5rem, 2.6vw, 2.125rem); margin: 0; line-height: 1.08; letter-spacing: -0.015em; }
.svc p { margin: 0; color: var(--ink-soft); max-width: 58ch; }
.svc__tags { display: flex; flex-wrap: wrap; gap: 0.4rem; margin-top: 0.9rem; }
.svc__tags i {
  font-style: normal;
  font-family: var(--mono);
  font-size: 0.625rem;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  padding: 0.3rem 0.6rem;
  border: 1px solid var(--line);
  border-radius: 999px;
  color: var(--rust);
}
@media (max-width: 800px) {
  .svc { grid-template-columns: 2.5rem 1fr; }
  .svc > p, .svc > div:last-child { grid-column: 2; }
}

/* ---------------- Work ---------------- */

.work { background: var(--cream); }

.case {
  border-top: 1px solid var(--line);
  padding-block: clamp(3rem, 6vw, 5.5rem);
}
.case__grid {
  display: grid;
  grid-template-columns: minmax(0, 1.02fr) minmax(0, 1fr);
  gap: clamp(2rem, 5vw, 4.5rem);
  align-items: start;
}
.case--flip .case__media { order: 2; }
.case__grid--text { grid-template-columns: minmax(0, 1fr); justify-items: center; text-align: left; }
.case__grid--text > div { max-width: 66ch; }


.case__meta { display: flex; align-items: center; gap: 0.75rem; margin-bottom: 1.1rem; }
.case__meta .label { color: var(--brick); }
.case__meta .dot { width: 4px; height: 4px; border-radius: 50%; background: var(--rust); opacity: 0.5; }
.case__meta em { font-style: normal; font-family: var(--mono); font-size: 0.6875rem; letter-spacing: 0.14em; text-transform: uppercase; color: var(--rust); opacity: 0.8; }

.case h3 {
  font-family: var(--serif);
  font-weight: 400;
  font-size: clamp(1.875rem, 3.8vw, 3.125rem);
  line-height: 1.02;
  letter-spacing: -0.025em;
  margin: 0 0 1.25rem;
}
.case__body { color: var(--ink-soft); max-width: 54ch; }

.case__list { list-style: none; margin: 1.75rem 0 0; padding: 0; }
.case__list li {
  position: relative;
  padding-left: 1.4rem;
  font-size: 0.9375rem;
  line-height: 1.55;
  color: var(--ink-soft);
  margin-bottom: 0.6rem;
}
.case__list li::before {
  content: "";
  position: absolute;
  left: 0;
  top: 0.62em;
  width: 6px;
  height: 1px;
  background: var(--brick);
}

.case__stats {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(120px, 1fr));
  gap: 1px;
  margin-top: 2rem;
  background: var(--line);
  border: 1px solid var(--line);
}
.case__stats div { background: var(--cream); padding: 1.1rem 1.15rem; }
.case__stats b {
  display: block;
  font-family: var(--serif);
  font-weight: 400;
  font-size: clamp(1.5rem, 2.6vw, 2.125rem);
  line-height: 1;
  letter-spacing: -0.02em;
}
/* Growth markers: the plus sign turns green wherever a number grew */
.up { color: var(--growth); }
.band .up,
.paidcard .up,
.on-dark .up { color: var(--growth-lit); }

.case__stats small { display: block; margin-top: 0.45rem; font-size: 0.6875rem; line-height: 1.35; letter-spacing: 0.06em; text-transform: uppercase; color: var(--rust); font-family: var(--mono); }

.case__note {
  margin-top: 1.75rem;
  padding: 1.35rem 1.5rem;
  background: var(--cream);
  border-left: 3px solid var(--brick);
}
.case__note .label { color: var(--brick); margin: 0 0 0.75rem; }
.case__note p { font-size: 0.9375rem; line-height: 1.6; margin: 0 0 0.6rem; }
.case__note p:last-child { margin-bottom: 0; }
.case__note strong { font-weight: 600; color: var(--ink); }

.case__tags { display: flex; flex-wrap: wrap; gap: 0.4rem; margin-top: 1.75rem; }
.case__tags i {
  font-style: normal;
  font-family: var(--mono);
  font-size: 0.625rem;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  padding: 0.32rem 0.65rem;
  border-radius: 999px;
  background: rgba(163, 42, 30, 0.08);
  color: var(--brick);
}

/* media clusters */
.mstack { display: grid; gap: clamp(0.75rem, 1.4vw, 1.15rem); }
.mstack--duo { grid-template-columns: 1fr 1fr; }
.mstack--col { grid-template-columns: 1fr; }
.mstack--trio { grid-template-columns: 1fr 1fr; }
.mstack--trio img:first-child { grid-column: span 2; }
.mstack img { width: 100%; height: 100%; object-fit: cover; }
.mstack .tall { aspect-ratio: 3 / 4; }
.mstack .wide { aspect-ratio: 16 / 11; }
.mstack .sq { aspect-ratio: 1 / 1; }

/* Real reporting screenshots: show the whole frame instead of cropping it */
.mstack .shot {
  aspect-ratio: 16 / 9;
  object-fit: contain;
  background: var(--paper);
  padding: 0.85rem;
  border: 1px solid var(--line);
}

.case--confidential .mstack img { filter: grayscale(1) contrast(1.08); }

@media (max-width: 880px) {
  .case__grid { grid-template-columns: 1fr; }
  .case--flip .case__media { order: 0; }
}

/* ---------------- Paid grid ---------------- */

.paid { background: var(--ink); color: var(--cream); }
.paid .sec-head .label { color: var(--brick-lit); }
.paid .sec-head p { color: rgba(242, 234, 220, 0.66); }

.paidgrid {
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: 1px;
  background: var(--line-dark);
  border: 1px solid var(--line-dark);
}
@media (max-width: 1000px) { .paidgrid { grid-template-columns: repeat(2, minmax(0, 1fr)); } }
@media (max-width: 620px) { .paidgrid { grid-template-columns: 1fr; } }
.paidcard {
  background: var(--ink);
  padding: clamp(1.4rem, 2.2vw, 1.9rem);
  display: flex;
  flex-direction: column;
  gap: 0.7rem;
  transition: background 0.4s var(--ease);
}
.paidcard p:not(.label) { flex: 1 1 auto; }
.paidcard:hover { background: #1F1815; }
.paidcard .label { color: var(--brick-lit); }
.paidcard h3 { font-family: var(--serif); font-weight: 400; font-size: 1.5rem; margin: 0; line-height: 1.1; }
.paidcard time { font-family: var(--mono); font-size: 0.6875rem; letter-spacing: 0.12em; color: rgba(242, 234, 220, 0.45); }
.paidcard p { margin: 0; font-size: 0.9375rem; color: rgba(242, 234, 220, 0.7); }
.paidcard dl { margin: 0.4rem 0 0; padding-top: 1.1rem; border-top: 1px solid var(--line-dark); display: grid; gap: 0.55rem; }
.paidcard dl > div { display: flex; justify-content: space-between; gap: 1rem; align-items: baseline; }
.paidcard dt { font-family: var(--mono); font-size: 0.625rem; letter-spacing: 0.14em; text-transform: uppercase; color: rgba(242, 234, 220, 0.5); }
.paidcard dd { margin: 0; font-family: var(--serif); font-size: 1.375rem; line-height: 1; letter-spacing: -0.02em; }

/* Paid feature strip */
.paidfeature {
  margin-top: 1px;
  border: 1px solid var(--line-dark);
  border-top: 0;
  background: #1B1512;
}
.paidfeature__head {
  padding: clamp(1.6rem, 2.6vw, 2.25rem);
  border-bottom: 1px solid var(--line-dark);
  display: grid;
  grid-template-columns: minmax(0, 0.85fr) minmax(0, 1.15fr);
  gap: clamp(1rem, 3vw, 3rem);
  align-items: start;
}
.paidfeature__head .label { color: var(--brick-lit); line-height: 1.6; }
.paidfeature__head p:not(.label) { margin: 0; font-size: 0.9375rem; color: rgba(242, 234, 220, 0.66); max-width: 62ch; }
.paidfeature__body {
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: 1px;
  background: var(--line-dark);
}
.pf-block { background: #1B1512; padding: clamp(1.4rem, 2.4vw, 2rem); }
.pf-block .label { color: rgba(242, 234, 220, 0.75); display: block; margin: 0 0 1.1rem; }
.pf-block dl { margin: 0; display: grid; gap: 0.7rem; }
.pf-block dl > div { display: flex; justify-content: space-between; align-items: baseline; gap: 1rem; }
.pf-block dt { font-family: var(--mono); font-size: 0.625rem; letter-spacing: 0.12em; text-transform: uppercase; color: rgba(242, 234, 220, 0.45); }
.pf-block dd { margin: 0; font-family: var(--serif); font-size: 1.25rem; line-height: 1; letter-spacing: -0.02em; white-space: nowrap; }
.pf-block dd .up { font-family: var(--mono); font-size: 0.6875rem; letter-spacing: 0.06em; margin-left: 0.35rem; }
@media (max-width: 1000px) {
  .paidfeature__head { grid-template-columns: 1fr; }
  .paidfeature__body { grid-template-columns: 1fr; }
}

/* Live Instagram feed strip */
.igfeed { margin-top: clamp(2.25rem, 4.5vw, 3.75rem); }
.igfeed__head {
  display: flex; align-items: baseline; justify-content: space-between;
  gap: 1.5rem; flex-wrap: wrap;
  padding-bottom: 0.9rem; margin-bottom: 1.5rem;
  border-bottom: 1px solid var(--line);
}
.igfeed__head .label { color: var(--brick); }
.igfeed__head a { font-family: var(--mono); font-size: 0.6875rem; letter-spacing: 0.12em; text-transform: uppercase; color: var(--rust); text-decoration: none; border-bottom: 1px solid currentColor; padding-bottom: 2px; }
.igfeed__head a:hover { color: var(--brick); }
.igfeed__grid { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: clamp(0.75rem, 1.6vw, 1.25rem); }
.igfeed__grid > div { position: relative; width: 100%; padding-top: 152%; background: var(--paper); border: 1px solid var(--line); overflow: hidden; }
.igfeed__grid iframe { position: absolute; inset: 0; width: 100%; height: 100%; border: 0; }
@media (max-width: 900px) { .igfeed__grid { grid-template-columns: repeat(2, minmax(0, 1fr)); } .igfeed__grid > div:nth-child(3) { display: none; } }
@media (max-width: 560px) { .igfeed__grid { grid-template-columns: 1fr; } .igfeed__grid > div:nth-child(n + 2) { display: none; } }

/* Instagram link band */
.iglink { background: var(--paper); border-top: 1px solid var(--line); border-bottom: 1px solid var(--line); padding: clamp(3rem, 7vw, 5.5rem) 0; }
.iglink__inner { display: grid; grid-template-columns: minmax(0, 1fr) auto; gap: clamp(1.75rem, 5vw, 4rem); align-items: end; }
.iglink .label { color: var(--brick); }
.iglink h2 { margin: 1rem 0 1.15rem; max-width: 26ch; font-size: clamp(1.9rem, 3.6vw, 3rem); line-height: 1.02; }
.iglink p:not(.label) { margin: 0; max-width: 56ch; color: var(--rust); font-size: 0.9375rem; line-height: 1.65; }
.iglink .btn { white-space: nowrap; }
@media (max-width: 780px) {
  .iglink__inner { grid-template-columns: 1fr; align-items: start; }
}

/* ---------------- Craft gallery ---------------- */

.craft { background: var(--paper); }
.gallery {
  display: grid;
  grid-template-columns: repeat(12, 1fr);
  gap: 0.75rem;
}
.gallery figure { margin: 0; position: relative; overflow: hidden; }
.gallery img { width: 100%; height: 100%; object-fit: cover; transition: transform 1.1s var(--ease); }
.gallery figure:hover img { transform: scale(1.045); }
.gallery figcaption {
  position: absolute;
  left: 0.85rem;
  bottom: 0.85rem;
  font-family: var(--mono);
  font-size: 0.5625rem;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--cream);
  background: rgba(22, 17, 15, 0.7);
  backdrop-filter: blur(4px);
  padding: 0.35rem 0.6rem;
  border-radius: 999px;
}
.g-a { grid-column: span 5; aspect-ratio: 4 / 5; }
.g-b { grid-column: span 7; aspect-ratio: 16 / 11; }
.g-c { grid-column: span 4; aspect-ratio: 1 / 1; }
.g-d { grid-column: span 4; aspect-ratio: 1 / 1; }
.g-e { grid-column: span 4; aspect-ratio: 1 / 1; }
.g-f { grid-column: span 7; aspect-ratio: 16 / 10; }
.g-g { grid-column: span 5; aspect-ratio: 4 / 5; }
@media (max-width: 760px) {
  .gallery { grid-template-columns: repeat(2, 1fr); }
  .gallery figure { grid-column: span 1 !important; aspect-ratio: 1 / 1 !important; }
  .g-a, .g-f { grid-column: span 2 !important; aspect-ratio: 16 / 11 !important; }
}

/* ---------------- Process ---------------- */

.process { background: var(--cream); }
.steps { display: grid; grid-template-columns: repeat(auto-fit, minmax(230px, 1fr)); gap: 1px; background: var(--line); border: 1px solid var(--line); }
.step { background: var(--cream); padding: clamp(1.5rem, 2.6vw, 2.25rem); }
.step .label { color: var(--brick); }
.step h3 { font-family: var(--serif); font-weight: 400; font-size: 1.625rem; margin: 0.9rem 0 0.75rem; line-height: 1.1; }
.step p { margin: 0; font-size: 0.9375rem; color: var(--ink-soft); }

/* ---------------- Voices ---------------- */

.voices { background: var(--paper); }
.quotes { display: grid; grid-template-columns: repeat(auto-fit, minmax(280px, 1fr)); gap: clamp(1.5rem, 3vw, 3rem); }
.quote { border-top: 2px solid var(--brick); padding-top: 1.5rem; }
.quote blockquote {
  margin: 0 0 1.5rem;
  font-family: var(--serif);
  font-size: clamp(1.25rem, 1.9vw, 1.625rem);
  line-height: 1.28;
  letter-spacing: -0.015em;
}
.quote figcaption { font-size: 0.8125rem; color: var(--rust); }
.quote figcaption strong { display: block; font-weight: 500; color: var(--ink); letter-spacing: 0.02em; }

/* ---------------- Industries ---------------- */

.industries { background: var(--ink); color: var(--cream); }
.indlist { display: flex; flex-wrap: wrap; gap: 0.6rem; margin-top: 2rem; }
.indlist span {
  font-family: var(--mono);
  font-size: 0.6875rem;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  padding: 0.55rem 1rem;
  border: 1px solid var(--line-dark);
  border-radius: 999px;
  color: rgba(242, 234, 220, 0.78);
  transition: border-color 0.3s var(--ease), color 0.3s var(--ease);
}
.indlist span:hover { border-color: var(--brick-lit); color: var(--cream); }

/* ---------------- CTA ---------------- */

.cta { position: relative; background: var(--ink); color: var(--cream); overflow: hidden; }
.cta__bg { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; opacity: 0.22; filter: grayscale(1); }
.cta__inner { position: relative; z-index: 2; text-align: center; padding-block: clamp(5rem, 11vw, 10rem); }
.cta h2 { font-size: clamp(2.5rem, 8vw, 7rem); margin: 1.5rem 0; }
.cta h2 em { font-style: italic; color: var(--brick-lit); }
.cta p { margin: 0 auto; max-width: 46ch; color: rgba(242, 234, 220, 0.72); }
.cta__actions { display: flex; flex-wrap: wrap; gap: 0.85rem; justify-content: center; margin-top: 2.5rem; }
.cta .btn { color: var(--cream); }

/* ---------------- Footer ---------------- */

.footer { background: var(--ink); color: rgba(242, 234, 220, 0.6); border-top: 1px solid var(--line-dark); }
.footer__grid {
  display: grid;
  grid-template-columns: minmax(0, 1.4fr) repeat(3, minmax(0, 0.7fr));
  gap: 2rem;
  padding-block: clamp(2.5rem, 5vw, 4rem);
}
.footer__grid h4 { font-family: var(--mono); font-size: 0.625rem; letter-spacing: 0.2em; text-transform: uppercase; color: rgba(242, 234, 220, 0.4); margin: 0 0 1rem; font-weight: 500; }
.footer a { text-decoration: none; opacity: 0.85; transition: color 0.25s var(--ease); font-size: 0.9375rem; }
.footer a:hover { color: var(--brick-lit); }
.footer ul { list-style: none; margin: 0; padding: 0; display: grid; gap: 0.5rem; }
.footer__mark { display: flex; align-items: center; gap: 0.7rem; color: var(--cream); margin-bottom: 1rem; }
.footer__mark svg { width: 32px; height: 32px; }
.footer__mark span { font-family: var(--serif); font-size: 1.5rem; }
.footer__bar { display: flex; justify-content: space-between; gap: 1rem; flex-wrap: wrap; padding-block: 1.25rem; border-top: 1px solid var(--line-dark); font-family: var(--mono); font-size: 0.625rem; letter-spacing: 0.14em; text-transform: uppercase; color: rgba(242, 234, 220, 0.38); }
@media (max-width: 800px) { .footer__grid { grid-template-columns: 1fr 1fr; } }

/* ---------------- Offer / Growth Roadmap ---------------- */

.offer { background: var(--paper); border-top: 1px solid var(--line); }

.offer__intro {
  display: grid;
  grid-template-columns: minmax(0, 1.15fr) minmax(0, 0.85fr);
  gap: clamp(2rem, 5vw, 5rem);
  align-items: end;
  padding-bottom: clamp(2rem, 4vw, 3.25rem);
}
.offer__intro .label { color: var(--brick); }
.offer__intro h2 {
  font-family: var(--serif);
  font-weight: 400;
  font-size: clamp(2.1rem, 4.4vw, 3.6rem);
  line-height: 1.02;
  letter-spacing: -0.02em;
  margin: 1rem 0 1.15rem;
  max-width: 24ch;
}
.offer__intro h2 em { font-style: italic; color: var(--brick); }
.offer__intro p { margin: 0 0 1.1rem; color: var(--ink-soft); font-size: 1.0625rem; line-height: 1.7; max-width: 54ch; }
.offer__intro p:last-of-type { margin-bottom: 0; }
.offer__facts {
  display: grid;
  gap: 0.65rem;
  padding-top: 1.35rem;
  border-top: 1px solid var(--line);
}
.offer__facts > div { display: flex; justify-content: space-between; align-items: baseline; gap: 1.25rem; }
.offer__facts dt {
  font-family: var(--mono);
  font-size: 0.625rem;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--rust);
  flex: 0 0 auto;
}
.offer__facts dd { margin: 0; font-family: var(--serif); font-size: 1.1rem; line-height: 1.25; text-align: right; }

.offer__scopehead--sp { margin-top: clamp(1.5rem, 3vw, 2.5rem); }

.offer__pain {
  border: 1px solid var(--line);
  background: var(--cream);
  padding: clamp(1.5rem, 3.2vw, 2.5rem) clamp(1.75rem, 4vw, 3.5rem);
  margin-bottom: clamp(1.5rem, 3vw, 2.5rem);
}
.offer__pain .label { color: var(--brick); display: block; margin: 0 0 1.35rem; }
.offer__pain ul {
  list-style: none;
  margin: 0;
  padding: 0;
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: 0.85rem clamp(2rem, 5vw, 4rem);
}
.offer__pain li {
  display: flex;
  gap: 0.85rem;
  align-items: flex-start;
  font-family: var(--serif);
  font-size: clamp(1.05rem, 1.5vw, 1.3125rem);
  line-height: 1.35;
  color: var(--ink);
  padding-bottom: 0.85rem;
  border-bottom: 1px solid var(--line);
}
.offer__pain li em { font-style: italic; color: var(--rust); }
.offer__pain li b {
  font-family: var(--mono);
  font-weight: 500;
  font-size: 0.625rem;
  letter-spacing: 0.12em;
  color: var(--brick);
  flex: 0 0 auto;
  padding-top: 0.45rem;
}
.offer__pain > p:last-child {
  margin: 1.5rem 0 0;
  font-size: 0.9375rem;
  line-height: 1.65;
  color: var(--rust);
  max-width: 62ch;
}

.offer__cta {
  margin-top: clamp(1.75rem, 3.5vw, 2.75rem);
  padding-top: clamp(1.75rem, 3.5vw, 2.75rem);
  border-top: 1px solid var(--line);
  display: flex;
  flex-direction: column;
  align-items: center;
  text-align: center;
  gap: 1.25rem;
}
.offer__cta h3 {
  font-family: var(--serif);
  font-weight: 400;
  font-size: clamp(1.65rem, 3vw, 2.5rem);
  line-height: 1.08;
  letter-spacing: -0.02em;
  margin: 0;
  max-width: 26ch;
}
.offer__cta .btn { white-space: nowrap; }
@media (max-width: 700px) {
  .offer__pain ul { grid-template-columns: 1fr; }
}
.offer__scopehead {
  display: flex;
  justify-content: space-between;
  align-items: baseline;
  gap: 1.5rem;
  padding-bottom: 0.85rem;
  border-bottom: 1px solid var(--line);
  flex-wrap: wrap;
}
.offer__scopehead .label { color: var(--rust); margin: 0; }

.offer__scope {
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: 1px;
  background: var(--line);
  border: 1px solid var(--line);
  border-top: 0;
}
.offer__scope > article { background: var(--cream); padding: clamp(1.2rem, 2vw, 1.7rem); }
.offer__scope--alt { margin-top: clamp(1.5rem, 3vw, 2.5rem); }
.offer__scope--alt > article { background: var(--paper); }
.offer__scope .label { color: var(--brick); display: block; margin: 0 0 0.5rem; }
.offer__scope h3 {
  font-family: var(--serif);
  font-weight: 400;
  font-size: 1.375rem;
  line-height: 1.14;
  margin: 0 0 0.5rem;
}
.offer__scope p { margin: 0; font-size: 0.9rem; line-height: 1.6; color: var(--ink-soft); }

.offer__deliver {
  background: var(--ink);
  color: var(--cream);
  border: 1px solid var(--ink);
  padding: clamp(1.75rem, 3.6vw, 3rem) clamp(1.75rem, 4vw, 3.5rem);
  margin-top: clamp(1.5rem, 3vw, 2.5rem);
}
.offer__deliver .label { color: rgba(242, 234, 220, 0.6); display: block; margin: 0 0 0.9rem; }
.offer__deliver h3 {
  font-family: var(--serif);
  font-weight: 400;
  font-size: clamp(1.6rem, 2.6vw, 2.25rem);
  line-height: 1.1;
  margin: 0 0 1.75rem;
  max-width: 30ch;
}
.offer__deliver ul {
  list-style: none;
  margin: 0;
  padding: 0;
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: 0.9rem clamp(1.5rem, 3.5vw, 3rem);
}
.offer__deliver li {
  display: flex;
  gap: 0.7rem;
  align-items: flex-start;
  font-size: 0.9375rem;
  line-height: 1.55;
  color: rgba(242, 234, 220, 0.86);
  padding-bottom: 0.9rem;
  border-bottom: 1px solid var(--line-dark);
}
.offer__deliver li span { color: var(--growth-lit); font-size: 0.875rem; line-height: 1.6; flex: 0 0 auto; }

.offer__next {
  border: 1px solid var(--line);
  border-top: 0;
  background: var(--paper);
  padding: clamp(1.5rem, 3.2vw, 2.5rem) clamp(1.75rem, 4vw, 3.5rem);
}
.offer__next .label { color: var(--rust); display: block; margin: 0 0 0.75rem; }
.offer__next h3 {
  font-family: var(--serif);
  font-weight: 400;
  font-size: clamp(1.4rem, 2.2vw, 1.85rem);
  line-height: 1.15;
  margin: 0 0 1.35rem;
  max-width: 42ch;
}
.offer__lanes { display: flex; flex-wrap: wrap; gap: 0.5rem; margin: 0 0 0.25rem; padding: 0; list-style: none; }
.offer__lanes li {
  font-family: var(--mono);
  font-size: 0.6875rem;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--ink-soft);
  border: 1px solid var(--line);
  border-radius: 999px;
  padding: 0.5rem 0.9rem;
  background: var(--cream);
}

.offer__close {
  margin-top: clamp(1.5rem, 3vw, 2.25rem);
  display: flex;
  justify-content: space-between;
  align-items: center;
  gap: clamp(1.25rem, 3vw, 2.5rem);
  flex-wrap: wrap;
}
.offer__close p { margin: 0; max-width: 58ch; color: var(--rust); font-size: 0.9375rem; line-height: 1.65; }
.offer__close .btn { white-space: nowrap; }

@media (max-width: 1080px) {
  .offer__scope { grid-template-columns: repeat(2, minmax(0, 1fr)); }
  .offer__deliver ul { grid-template-columns: repeat(2, minmax(0, 1fr)); }
}
@media (max-width: 940px) {
  .offer__intro { grid-template-columns: 1fr; align-items: start; gap: 2rem; }
}
@media (max-width: 700px) {
  .offer__scope { grid-template-columns: 1fr; }
  .offer__deliver ul { grid-template-columns: 1fr; }
}
@media (max-width: 620px) {
  .offer__facts > div { flex-direction: column; align-items: flex-start; gap: 0.15rem; }
  .offer__facts dd { text-align: left; font-size: 1.05rem; }
}

/* ---------------- Reveal ---------------- */

.reveal { opacity: 0; transform: translateY(22px); transition: opacity 0.9s var(--ease), transform 0.9s var(--ease); }
.reveal.in { opacity: 1; transform: none; }
@media (prefers-reduced-motion: reduce) {
  .reveal { opacity: 1; transform: none; transition: none; }
  html { scroll-behavior: auto; }
}


/* ================= Mobile hardening ================= */

html { overflow-x: clip; }
body { overflow-x: clip; }

/* Never let a nowrap label blow out the layout viewport */
@media (max-width: 760px) {
  .band__head .label,
  .label { white-space: normal; }
  .band__head { gap: 0.9rem; }
}

/* Mobile nav panel */
.nav__toggle {
  display: none;
  width: 44px;
  height: 44px;
  margin-right: -0.5rem;
  padding: 0;
  background: none;
  border: 0;
  color: inherit;
  cursor: pointer;
  align-items: center;
  justify-content: center;
  flex-direction: column;
  gap: 5px;
}
.nav__toggle span {
  display: block;
  width: 20px;
  height: 1.5px;
  background: currentColor;
  transition: transform 0.32s var(--ease), opacity 0.2s var(--ease);
}
.nav.is-open .nav__toggle span:first-child { transform: translateY(3.25px) rotate(45deg); }
.nav.is-open .nav__toggle span:last-child { transform: translateY(-3.25px) rotate(-45deg); }

.nav__panel {
  position: absolute;
  inset: 100% 0 auto 0;
  display: none;
  background: rgba(22, 17, 15, 0.97);
  backdrop-filter: blur(16px);
  border-top: 1px solid var(--line-dark);
  border-bottom: 1px solid var(--line-dark);
  padding: 0.5rem var(--gutter) 1.5rem;
  color: var(--cream);
}
.nav.is-open .nav__panel { display: block; }
.nav__panel a {
  display: flex;
  align-items: center;
  min-height: 52px;
  font-size: 1.0625rem;
  text-decoration: none;
  color: var(--cream);
  border-bottom: 1px solid var(--line-dark);
}
.nav__panel a:last-child { border-bottom: 0; }
.nav__panel .btn {
  justify-content: center;
  margin-top: 1.1rem;
  min-height: 48px;
  background: var(--brick);
  border-color: var(--brick);
  color: var(--paper);
  border-bottom: 1px solid var(--brick);
}

@media (max-width: 860px) {
  .nav { padding-inline: var(--gutter); }
  .nav__toggle { display: flex; }
  .nav > .btn { display: none; }
  .nav__brand span { font-size: 1.15rem; }
}

/* Comfortable tap targets and legible small type on phones */
@media (max-width: 760px) {
  .footer ul { gap: 0.15rem; }
  .footer ul a { display: inline-flex; align-items: center; min-height: 44px; }
  .footer__bar { font-size: 0.5625rem; letter-spacing: 0.12em; }
  .btn { padding: 0.85rem 1.35rem; min-height: 44px; }
  .stats dd,
  .case__stats small,
  .offer__facts dt,
  .offer__facts dd { font-size: 0.75rem; }
  .offer__facts dt { letter-spacing: 0.14em; }
  .band__head p { max-width: none; }
  .lede { max-width: none; }
}

@media (max-width: 480px) {
  .hero h1 { font-size: clamp(2.5rem, 12.5vw, 3.5rem); letter-spacing: -0.03em; }
  .hero__inner { padding-top: 6.5rem; }
  .section-pad { padding-block: clamp(3.25rem, 12vw, 4.5rem); }
}

/* Final mobile legibility + tap-target pass */
@media (max-width: 760px) {
  .footer__bar { font-size: 0.625rem; letter-spacing: 0.14em; }
  .svc__tags i,
  .case__tags i,
  .paidcard__stats dt,
  .case__stats dt,
  .igfeed__head a { font-size: 0.6875rem !important; }
  .igfeed__head a,
  .nav__brand { display: inline-flex; align-items: center; min-height: 44px; }
  .nav__brand { min-height: 40px; }
}

@media (max-width: 760px) {
  .paid dl dt,
  .paid dl dd,
  .paidcard dl dt,
  .paidcard dl dd,
  .footer__bar span { font-size: 0.6875rem !important; }
  .paid dl dt { letter-spacing: 0.12em; }
}